One of the first questions I ask spouses to be featured in our Milspouse on a Mission segment is “What’s your story?” In the “About” section of this Website, I briefly delve into my own story and the importance of developing your own narrative. Since we’ve now launched head first into a new year, dear readers, I now want to post that same question to you. What’s your story and what will your storyboard for 2019 look like?
A couple of years ago, I participated in a leadership summit for young, female lawyers. One day, During a breakout session, we were tasked with coming up with our ”elevator pitch.” The term elevator pitch” may or may not be a familiar term to you. According to the ever-trusty Wikipedia:
An elevator pitch’, ‘elevator speech’, or ‘elevator statement’ is a short description of an idea, product or company that explains the concept in a way such that any listener can understand it in a short period of time (20 to 30 seconds). This description typically explains who the product/company is for, what it does, why it is needed, and how it will get done. Finally, when explaining an individual person, the description generally explains one’s skills and goals, and why they would be a productive and beneficial person to have on a team or within a company/project. An elevator pitch does not have to include all of these components, but it usually does at least explain what the idea, product, company, or person is and why it/they are valuable.
The name—elevator pitch—reflects the idea that it should be possible to deliver the summary in the time span of an elevator ride, or approximately thirty seconds to two minutes.
In sum, an elevator pitch is your story.
Interestingly enough, an elevator pitch isn’t only applicable to the business world – it also has an important application to your daily life. As military spouses, we are afforded the rare opportunity to essentially rebrand ourselves with every permanent change of station (PCS). Each time you encounter someone new (and this will happen often), you’re selling them on the product that is you.
As we enter 2019, and what for many will be a new season, I find myself returning to this concept and rethinking my own narrative. What do I want others to know of me? What is my truth and how will I walk in it in such a way that it edifies my own life, the Lord and my husband? How can I take the best portions of who I am and share it with the world in a meaningful way.
Did you know you have the power to decide who you are? It’s as easy as substituting a positive descriptor for a negative one. No one else holds that power.
What pieces of you will you pack to take with you into 2019? What pieces will you leave behind? What will you add? And how will you (or have you) melded the pieces together to form your story? It’s something worth thinking about.